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Marketing Positioning - 1254 Words

Introduction Over twenty years ago, the TERRAâ„ ¢ brand revolutionized the natural snacks market with deliciously different TERRA Exotic Vegetable Chips. Their commitment to providing wholesome gourmet snack foods has led to innovative, chef-inspired vegetable chip combinations that are always made with 100% natural ingredients (Terra Chips, 2012). Market Segmentation Different people have different tastes and preferences in markets. And segmentation helps in closer matching of a company’s products and capabilities with customers needs (Wind, 1978). The process of classifying people who form a given market into even smaller groups is called market segmentation. In other words segmentation is referred to as the process by which marketers†¦show more content†¦Thus people are willing to spend a more to improve their health while simultaneously enjoying snacking. This has left a gap in the market for healthier chips. This is where Terra Chips comes in; they offer healthier chips, which have a special gourmet taste to it. Market Positioning Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customers’ minds (Kotler, 1984). Positioning is important because it is the means by which goods and services can be differentiated from one another and so give consumers a reason to buy. Companies usually try to find competitive advantage through Product differentiation, Services differentiation, Personnel differentiation and Image differentiation (Bagozzi, 2007). Terra Chips has positioned itself as snacks that provide nutrition. Which give it a very high product differentiation. Product | * Terra Chips offers nutritious chips. Each one-ounce serving of TERRA Exotic Vegetable Chips contains a full serving of vegetables and no trans fats, and TERRA Chips are cooked only in expeller pressed oils. * Terra Chips also offers a variety of flavours and an option of potato chips. | Service | * TERRA Chips are available in most supermarkets in the U.S. * They also a full-fledged website. Through which their chips can beShow MoreRelatedMarketing Positioning1419 Words   |  6 Pagesstrange word, â€Å"positioning.† Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trou t and Al Ries, started talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic concepts of positioning were notRead MoreMarketing Positioning1012 Words   |  5 PagesWhat is positioning? How has the organisation that you have selected positioned their product? As we all know that, there are three steps in target marketing which are market segmentation, market targeting and market positioning. According to Kotler (2010), the definition of product position is â€Å"the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product† (P280). Furthermore, in principle, a brand must haveRead MoreMarketing Communication (Brand positioning).1888 Words   |  8 PagesBrand positioning is an attempt to create and maintain a unique representation of the brand in customers mind, a representation that is expected to stimulate choice of that brand (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumers mind. Nevertheless, developing a successful positioning strategy is not easyRead MorePositioning and Marketing Mix2743 Words   |  11 Pagesmust take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service, it must first take necessary action to deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product, price, place and promotion. A company that chooses a â€Å"high-quality position† mustRead MorePositioning: Marketing and Product5093 Words   |  21 PagesBrand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4Read MoreApple and Marketing Positioning Essay1281 Words   |  6 PagesMarketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation, Apple, and the chosen product, laptop computers, include market segmentation, market positioning, and the marketing mix, which comprises price, promotion, place and product. Established in the United States of America in April 1976, Apple Inc is a multinationalRead MorePositioning Strategy For The Marketing Program830 Words   |  4 PagesPositioning refers to the act of distinguishing a brand in customer’s minds relative to a competing brand in terms of the benefits and attributes that the brand offers, Keegan and Green (2005). According to Aaker and Shansby (2001), positioning goes far beyond the image that a marketer may want to conjure up in the mind of customers. Positioning can be viewed as a principle asset to a brand strategy, as all elements of the marketing program can potentially affect the effectiveness of any positioningRead MoreMarketing and Positioning Eureka Facts3041 Words   |  13 PagesSegmentation - Targeting – Positioning Eureka Facts, The Smart Marketing Information. 1 SEGMENTATION – TARGETING – POSITIONING BY: JORGE A. RESTREPO President Principal Researcher EurekaFacts LLC The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organizationRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreMarketing Segmentation, Targeting and Positioning Essay1388 Words   |  6 Pagesof a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs, firms generally undertake research aimed at finding out about their customer’s requirements. A well planned marketing campaign involves a range of methods including; market positioning, Market planning, identification of target markets and

Power Corrupts In Kindred Essay Example For Students

Power Corrupts In Kindred Essay Power itself contains two sides,depending on the indiviudal who possesses it. Power is like a plague, very contagious. Power in the right hands creates freedom, peace and fairness. Power in the wrong hands induces despotism, tyranny and persecution. In the novel â€Å"Kindred†, composed by Octavia Butler, power corrupted characters constantly. Power corrupts human emotions and turns friends into foes. Power leads and individual to feel very superior. Most of the times possessing the power can destroy the freedom of others. Power corrupts human feelings. Whenever an individual achieves the power, he/she becomes a different person. Rufus, the main character in the novel, possessed the power after his father’s death. He became very possessive, even to Dana. The first time when Rufus met Dana he had a good reputation and liked her very much. Later on as he became mature and powerful his platonic love to Dana changed to possessive love. He became very jealous of Kevin and was eager to destroy him. Whenever Dana asked if he had received a response from Kevin, he would deny it. That did not last long, she soon found out that Rufus betrayed her. Power can corrupt human emotions entirely. Power can turn allies into enemies. Friendship can last for a long time but can easily be broken. Alice and Rufus were friends since childhood. Later Alice fell in love with Isaac, but Rufus did not like it because he loved Alice too. He attempted to destroy him but they both ran away from the Weylin plantation. Few days later they were cought, whipped and beaten by dogs. Rufus took Alice back to the plantation and healed her with Dana’s help, on the other hand Isaac was being sold to a place where Alice can not see him. As soon as Alice heard this dreadful news, she collapsed. From that moment on she disliked Rufus more than anything else in the world. Power can corrupt good friendship. Power satisfies a need to feel superior. After his father’s death, Rufus wields the power over the whole plantation. Nobody had the strength to say anything that was against his say. Rufus became very malicious and oppressive. He thought he possessed all the slaves on the plantation and started selling people he disliked and thought was not useful. He was flaunting with his power to others so that the slaves would respect him and also would be scared of him. Power leads an indiviudal to feel too proud. Power is like a disease, very epidemics. Power can be a success or a failure, depending on the indiviudal. Power in the right hands creates justice. Power in the wrong hands creates injustices. It corrupts vigorous human feelings and inverts friends into enemies. Power leads a person to feel very conceited . Possessing the power often times lacks the freedom of others.

Psychology and Conducive Learning Environment free essay sample

Discipline is one of the basic requirements of a civilized life. Every society has to set certain norms for people to follow. Everything in this world is governed by a definite set of laws. If everything goes on in a definite routine and the discipline is maintained then there would not be any chaos anywhere. Discipline is the backbone of the national unity. Citizens of disciplined nations can work more smoothly and are filled with the spirit of unity, brotherhood and co-operation. However, discipline does not mean strictly, the withdrawal of personal liberty and authority: on the other hand it provides one with the guideline to use its freedom in a right manner. But that too is possible only if they do not take law in their own hands. Anywhere we go discipline is necessary in any institution whether it is an educational institution, or even in the political field, in social or religious matters, even on street and even while you are sitting in your own house. We will write a custom essay sample on Psychology and Conducive Learning Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But unfortunately we note that discipline in our schools and colleges has perished. Students do not show respect to their teachers, misbehave in the classroom, organize strikes and try to take law in their hands. So an atmosphere of indiscipline is created which is a great setback not only to the individual, but to the nation also. Moreover, the teachers themselves do not show any discipline. They are also busy in strikes as to show their discontent against their pay scales, their posts and that affects their quality of teaching. Similarly discipline is an important component of political and social life. Until and unless everybody follows the rules and regulations proper satisfaction cannot be achieved. Anywhere you will find people out of their offices. Govt. employees busy in chatting, ladies busy in knitting at the hours of their duty. All workers show indifference to their duties and hence the work and unattended files keep on accumulating. So if each person imposes on himself or herself discipline and performs his or her duty with devotion, there will be no problem. Even in public places, people create chaos due to indiscipline behavior. People often show lack of law and order, while boarding buses etc. Black-marketing and hoarding and adulteration are also some of the examples of indiscipline. Eve-testing is another example of irresponsible behavior on the part of our youth. In the political sphere also, personal ambitions do come on the way and therefore they pose danger to the society. Discipline is important even in domestic life. If children are grown up in an atmosphere of love and brotherhood, they tend to be good citizens. It is the duty of parents to raise their children in an atmosphere conducive for everybody. The children from divorced parents and from broken homes are generally indiscipline. Therefore, parents should bring up their children in a disciplined manner. Discipline In School School discipline is the system of rules, punishments and behavioral strategies appropriate to the regulation of children and the maintenance of order in schools. Its aim is to create a safe and conducive learning environment in the classroom. A disciplined student is in compliance with the school rules and codes of conduct. These rules may, for example, define the expected standards of clothing, timekeeping, social behavior and work ethic. The term discipline is also applied to the punishment that is the consequence of breaking the rules. The aim of discipline is to set reasonable limits which protect students from harm and teach them what is safe and what is not. Discipline At Home Children are learning how to behave and need parents and caregivers to help them during that process. Because they are always learning, they will misbehave. Psychological studies show that behaviors are more effectively shaped by rewarding positive behaviors than by punishing negative ones. Spanking may have the short-term effect of stopping an undesired behavior, but it may have long-term consequences. Spanking by parents or others may cause harm by teaching children to use violence and by showing them that those who should love and protect them have the right to physically hurt them. The best way for parents to prevent challenging behaviors is to support positive behaviors. How can they do this? Use any opportunity as a teachable moment to talk about simple rules about behavior Put those rules into action. Follow through with praise for following instructions or consequences for disobeying. Discipline is the training of the mind and character; the exercise, development and control of the character, intended to produce obedience and orderly behavior. The definition above is apt enough for the type of discipline intended for the young people at school. The need for disciplining young people cannot be over-emphasized. A wise saying goes â€Å"Spare the rod and spoilt the child†. An undisciplined child becomes a spoil child. The disciplining does not necessarily involve the use of cane. It should normally take the form of corrections by the educators through the setting of good examples and verbal corrections. It is the repeated and deliberate tendencies to incorrigibility that should involve punishments from the educator. These punishments should also be corrective and directly related to the offence. The question then arises; who is to discipline the child, the school or the home? The unequivocal answer is both the school and the home. The efforts of these two agencies to direct the life of the child should be complementary. The all-round development of a person cannot be achieved if one of the parties withdraws its own contribution. Before a child is of school age the discipline is solely the business of the home. At that stage, a child is already in the preparatory stage of being potentially bad or good child. The mind of the new born child being so flexible has had certain impressions made on it. The child learns to act and behave mainly through imitation. These picked-up acts and behaviour which a child goes to the school will form the foundation upon which the school is to be built. Hence the school either inherits a light or a heavy job in this regard. Some schools are lucky to have under their care children who are already good natured and the school only needs to build and improve upon this good foundation. On the other hand the school may inherit other types of children who are real problems. For them â€Å"Please use a soft voice†, instead of â€Å"Stop yelling! † Discipline is a must at home and in school. So in todays society, it is very essential to live with co-operation, and brotherhood amongst each-other. Absence of discipline may lead to failure and backwardness of nation. But one can overcome these problems if everyone follows a personal code of conduct and maintain self-discipline for prosperity of the nation.

Media, technology and global citizenship

Free Essays on Comparing Romeand Han Dynasty

"The period between 200 BC and 200 AD was a fascinating period in the world’s history. During this time several legendary figures walked the earth. People like Jesus Christ, Julius Caesar, and Cleopatra. Great empires like the Roman Empire (27 BC to 5th century AD) in the west and the Han Dynasty (202 BC to 220 AD) in the east ruled over vast sections of the world population. The impact and legacy of these two empires on world history are undeniable. When Wang Mang tried to create a new dynasty, the Hsin ("New") dynasty, from within the Han dynasty, his central concern was addressing the severe inequities in wealth and property that had grown up between the classes in China. He would have succeeded had not his military been weak and had not nature, and the Hsiung Nu, conspired to create widespread starvation and dissatisfaction. When Wang Mang was executed in 23 AD by the peasant group, the Red Eyebrows, there were no strong candidates to assume the awful burden of taking over the massive Chinese imperial government. For two years, from 23 to 25 AD, various factions fought among themselves until, in 25 AD, a wealthy landowner led a rebel army and seized the government. Since he was related to the Han imperial house, he declared the Han dynasty restored. However, a pattern of history seems to have been set by the former Han. Beginning auspiciously with agrarian reforms, the former Han redistributed wealth and solved a rising agrarian crisis that had been building since the Chou period. Soon, however, the government grew weak and economic power shifted to wealthy landowners at the expense of the peasantry. The agrarian crisis caused by these inequities led to the rise of a peasant revolt, the Red Eyebrows, which overthrew the Han government. The same pattern would be repeated with astonishing precision in the later Han dynasty as well. As in the Former Han, a strong centralized government was restored and powerful... Free Essays on Comparing Romeand Han Dynasty Free Essays on Comparing Romeand Han Dynasty "The period between 200 BC and 200 AD was a fascinating period in the world’s history. During this time several legendary figures walked the earth. People like Jesus Christ, Julius Caesar, and Cleopatra. Great empires like the Roman Empire (27 BC to 5th century AD) in the west and the Han Dynasty (202 BC to 220 AD) in the east ruled over vast sections of the world population. The impact and legacy of these two empires on world history are undeniable. When Wang Mang tried to create a new dynasty, the Hsin ("New") dynasty, from within the Han dynasty, his central concern was addressing the severe inequities in wealth and property that had grown up between the classes in China. He would have succeeded had not his military been weak and had not nature, and the Hsiung Nu, conspired to create widespread starvation and dissatisfaction. When Wang Mang was executed in 23 AD by the peasant group, the Red Eyebrows, there were no strong candidates to assume the awful burden of taking over the massive Chinese imperial government. For two years, from 23 to 25 AD, various factions fought among themselves until, in 25 AD, a wealthy landowner led a rebel army and seized the government. Since he was related to the Han imperial house, he declared the Han dynasty restored. However, a pattern of history seems to have been set by the former Han. Beginning auspiciously with agrarian reforms, the former Han redistributed wealth and solved a rising agrarian crisis that had been building since the Chou period. Soon, however, the government grew weak and economic power shifted to wealthy landowners at the expense of the peasantry. The agrarian crisis caused by these inequities led to the rise of a peasant revolt, the Red Eyebrows, which overthrew the Han government. The same pattern would be repeated with astonishing precision in the later Han dynasty as well. As in the Former Han, a strong centralized government was restored and powerful...

Management - Integrative Paper Term Example | Topics and Well Written Essays - 1500 words

Management - Integrative - Term Paper Example There are usually two types of organizational change: Initiated or planned change and unplanned or reactive change. The first one refers to a situation where there is a deliberate adoption of new processes and methods of operations. In regard to managerial view of planned change, it originates from the individual who has experience in the particular day-to-day operations and, therefore, is the proposer of the change and implementer as well (Hughes, 2006). Unplanned or reactive change is one which occurs spontaneously and which does undergo a conscious and rational process for its implementation. It is also critical to understand that change within an organization can be both internally and externally generated. As such, the approach towards organizational change management seems to be varied and the complexity within such approaches varies depending on the nature of the situation and the human relations therein (Hayes, 2010). The subsequent discussion shall focus on organized change and change management processes within the organization. Discussion Building the guiding team The importance of the organizational role in achieving its own objectives cannot be stressed enough. The organization’s role is heavily dependent on the ability to attain cohesion within the efforts of individuals, teams and management within the organization. The two authors collectively address themselves to this concern, highlighting its ever-growing importance within the global trade. Kotter and Cohen (2002) place emphasis on the people’s quality and the ability to create cohesive efforts within the change-led team. It identifies and elaborates the role of human impact in change management as irreplaceable. Firstly, the proposals for such alterations in the mode of organizational operations are intimated by the person(s) in charge of the operational function, i.e., the person who actively and directly engages in that level of activity is the identifier of more efficient wa ys of performing the role, thus proposes the changes for evaluation. Secondly, the proposed change(s) needs be assessed in light of the impact on people. Change is likely to elicit resistance from members in the organization. This is one of the prime challenges for managers in the introduction and managing change in the firm (Alvesson & Sveningsson, 2007). Getting the vision right However, the authors take two different approaches in examining this concept. According to Ivancevich et al. (2011), the global approach focuses on individual behavior within the organizational setting in response to setting â€Å"right† organizational goals. Kotter and Cohen (2002) address the global trade question by focusing on how change can be effected within the organization to better increase their capacity to handle the emergent global business environment through an eight-step process. The problem with the former strategy lies in its simplification of goal setting within the organization. I n practice, however, organizations are faced with a multiplicity of goals; some of which may be in direct conflict with each other (Ivancevich, Konopaske, & Matteson, 2011). Similarly, the dominant challenge in the latter’s approach is its assumption that effective change management is a process that can be effected at will within the organization (by management) towards the desired direction and objectives. Additionally,

The Road to the Ocean Essay Example | Topics and Well Written Essays - 1000 words

The Road to the Ocean - Essay Example â€Å"You’re too young to drive,† her mom said. â€Å"The road is not for kids, I mean, teens,† her dad added. When Leah’s face fell and her eyes moistened, her mother came toward her, only to be met by the â€Å"hands off† hand gesture. In other words, the gesture said: â€Å"Talk to the hand that would never hold you again for a million years.† Leah felt betrayed. She expected her father to back her up, to say yes to her favorite and only daughter. She knew her mom would say no. Mothers created the word â€Å"paranoia.† But fathers, no, fathers were supposed to be a lot cooler, a lot more trusting. She knew that her father would knock on her door and explain himself. She wanted to turn him away. But she never could. Her father was a military official and when he was there, she knew how precious time was. When Lt. Col. James Madison knocked on his daughter’s door, Leah said: â€Å"You know it’s open.† She could im agine him sighing. His bulky frame covered the whole door. He was massive and scary-looking. But for Leah, he was only her father. Her Daddy. He was the best father in the whole world, up until that moment when he betrayed her and did not let her drive. It was not even his car. And that thought made her angrier. She did not want to turn to him. She wanted him to see her straight and angry back, as she read her book, which she was not reading. But again, she failed. She glanced at him and there he was, 200 pounds of lean flesh, looking like a torn puppy. She imagined him whimper and she understood why her mother loved him so much. He was the biggest and most tender man ever. He loved them so fiercely. He would kill anyone who would deliberately hurt his wife and daughter. â€Å"Sorry Leah. I mean. I am not sorry, because I know what the streets are nowadays. I am just sorry I hurt your feelings and trust in me. One day†¦Oh, you know what I mean.† â€Å"No, I don’t . I’m a year shy of sixteen. What’s wrong with driving? I mean, learning to drive? It’s not like I’ll go off and have some random sex with any guy I meet at a club and get pregnant because of a stupid one-night stand.† â€Å"You know I trust you.† â€Å"It’s the world you don’t trust. I get it. But I don’t get it. Just please leave me alone. I want to go to another place, while staying here in my room.† â€Å"Oh, Leah. Okay, good night sweetie.† He waited. â€Å"Good night. Good night Daddy.† And she stood up to kiss him at the cheek. She had to tip toe to do it. She embraced him quickly. So much for her rebellious daughter act. She just could not stand being angry with her dad. Sunday, the next morning, Dad and Mom left Leah to Aunt Millie. They had second thoughts, because Millie was not exactly a very responsible adult. At the age of 31, she was still single and a party bug. But no one else was ava ilable, and Dad wanted to bring Mom somewhere special, because he was leaving for an overseas mission in a few days. They wanted to celebrate their wedding anniversary in advance. They left with creases on their foreheads. Before their SUV drove away, they both made the sign of the cross, praying that Millie would miraculously be an adult for just twelve hours of her life. Leah did not feel excited. She used to enjoy Millie’s companionship. But she was now sore and bitter, or more like sore from being bitter. Millie asked her what she wanted to do, and she said nothing. Millie promised her that they could do anything she wanted. Leah said she wanted to learn to

No need Essay Example | Topics and Well Written Essays - 250 words

No need - Essay Example There was a correlation between the roles of the people, especially how the media shape attitudes, the manner in which public opinion operates in American society, and how the political parties court voters and seek office. Those students who have attained the voting age need to go and register so as to be able to determine the future political leadership in the nation Since the American civil war, two political parties have dominated the American politics. They include the Republican Party and the Democratic Party whose flag bearers are chosen in the party’s primaries. However, there have been other smaller parties such as the Green Party, Libertarian Party and the Constitution. President Obama run for presidency on a Democratic party ticket, while Mitch Romney run on a Republican Party ticket. When Obama won, the reelection of President Obama was documented to the third consecutive reelection of head of state, following Presidents Bush and Clinton-during the periods of terrorist attacks, war, sharp political divisions, and great financial turmoil. This has not occurred since the White House Tenures of Thomas Jefferson, James Munroe, and James Madison between 1801 and 1825. Since the US is recognized as the world’s superpower, voters recognized that it would face challenges regardless of who is in power. They also understand that pr esidents can not prevent bad things from happening, but are mainly held accountable on how they handle their tests and trials. In relation to my previous understanding to the American politics, most of the American elections have been determined by several intertwining factors. The reading has enabled me to establish that the American electorate has evolved as the election results are more than the gender, race, religion and personal background. There are major differences between the political system in America and that of most other developed democracies is that it involves greater power in

Googles Recruitment And Selection Process Commerce Essay

Googles Recruitment And Selection Process Commerce Essay Google Inc., the worlds largest and most popular search engine company, is also one of the most sought after companies in the world. According to Young, C. (2009), due to the popularity of the company caused by its highly attractive compensation and benefits packages for its employees, millions of job applications are constantly received by Google on an annual basis. While other companies envy Google for attracting and acquiring such highly-talented and highly-skilled individuals from all over the world, the company finds it as a serious cause of dilemma. When Google Inc. topped the ranks for the most popular companies in the world, it could no longer contain the number of applications it receives from thousands of job hunters from all over the globe. And since the company aims to hire only the best employees that fit the organizational culture and standards of Google, the company started thinking of ways to better improve its recruitment and selection process for its would-be employees (Young, C., 2009). In an article released in New York Times in 2007, Google Inc shared its non-traditional, highly creative and unconventional approach of selecting and hiring employees. Initially, the Google management sought the aid of its highly-competent and well-skilled technical staff in order to find ways to quickly go through and review the millions of applications it stored in its recruitment database (Young, C., 2009). The Google Inc management also decided to focus on the distinct behavioral characteristics and personality that separates Google employees from any other employees in other known companies. It shifted its focus from academic qualifications and technical experiences to the applicants personality, creativity, leadership capacities, innovative and non-conventional ways of thinking and the applicants overall exposure to the world. The academic qualifications and the intensive job experience just came in as second priorities of the company in choosing the best candidates for any open positions. Since then, the Google Inc company not only became known for its outstanding and luxurious job compensation and benefits packages it offers its employees, but also in making use of some of the most powerful recruitment assessment tools capable of picking the best employees in the world that fit the standards set by Google. The Google Recruitment Process One of the most notable statements of Eric Schmidt, the CEO of Google Inc. is that Google invests in people. The main reason why people from different cultures, have been dreaming of being recruited and hired by Google is that the company offers possibly the most outstanding job compensation packages any normal employee could ever enjoy. In order to attract the best employees, Google draws them by the promise of wealth and luxury, providing their employees with almost everything an employee could possibly need, from absurdly high compensations to extravagant and luxurious benefits like gourmet food, carwash, gym, snacks, exercise classes, dry cleaning services, car services, haircuts, oil changes, massages, checkups and many more, all for free (People Professionals, 2009) Nevertheless, the recruitment process was also far beyond ordinary. Several people who have had experience in the Google recruitment process narrates that the experience was totally nerve-wracking. One applicant who underwent interviews for Google has had five to seven interviews in one day for two to three straight days. That applicant claims that the interviews were really tough with some of the brightest people in the world, conducting the interviews filled with brain teasers, algorithmic problems, and IQ tests (Psabilla, 2006). Another applicant who also have had experiences in the recruitment process of Google claims that his Google experience was one of the most nerve-wracking adventures of his life. The interviewers were looking for extremely bright individuals and so the recruitment method was filled with IQ tests, brain teasers, algorithms, data structures, and a lot of mathematics involved in it. The Google Selection Process According to Sullivan (2007), Google is no doubt the worlds best recruitment leader. Google is known for various unique approaches that it has utilized in order to attract the cream of the crop or the best of the bests. One way is through employment branding. Google has so successfully utilized their brand in order to attract the most talented and highly-competent individuals in the world. Because of their claim of providing the best employee-employer experience supported by the many perks, benefits and high salaries that Google employees get to enjoy, Google became the most desired companies for men and women in the world. While the work and job responsibilities in Google are not that easy, the stock options benefit is one of the key drivers of retention and continuous acquisition of the best employees for this company. In 2007, employee turn-over at Google was reportedly less than 5% which was simply phenomenal. People didnt want to leave the company because the amazing provisions and benefits that the company offers its employees. Moreover, the creative approaches of Google when it comes to hiring and retaining employees were simply exceptional. Employees claim that money was never an issue for Google in terms of utilizing it to take care of its employees (Sullivan, 2007). One notable recruitment technique that Google utilized in 2006 was the targeted and unobtrusive approach to sending recruitment messages. Sullivan (2007) states that Google crafted a simple technique to recruit the best students in certain schools and universities to work for them. They allowed people from these schools to access the search portal of Google wherein the students IP address would be identified to see from what organization the person belongs into. The technique was successfully executed using a minimalist and unobtrusive style of recruitment wherein below the search box, the Google system would know whether the targeted student is graduating or not and whether or not they intend to work for Google after graduation. The approach was definitely a successful micro-targeted approach. It was also in the same year when Google opened up to the idea of an Employee Referral Program. In putting up this program, Google made sure that it would deliver them a world-class employee w hose personality, qualifications and work ethics reflect the Google standards. A year passed by and Googles attempts for recruitment innovations continued to improve. In 2007, Google developed a simple and effective assessment tool to screen its millions of applicants all over the world via an algorithm assessment tool. The algorithm technique effectively separated the top and the best performers from thousands of candidates vying for a position. Moreover, the assessment tool was made sure to successfully predict the best possible candidates from the least and the average and has managed to resolve the issue on the usual assessment tools being used by most companies, relying mainly on the academic qualifications and intensive industry and job experience. Truly, what separates the Google recruitment process from the typical and the usual recruitment methodologies that other companies employ is its ability to accurately identify the best candidates for the position using a more data-based and scientific approach to the recruitment process. Also, it has significantly reduced the reliability of interviews, which for most companies, serves as the final indicator of how well an employee will perform at work. Furthermore, the algorithm approach which is a common business model that the company employs was effectively used to assess whether potential candidates can indeed perform given the high performance standards of Google. Deutschman (2005) wrote in an article that the secret to be selected as a Google employee is that one has to think a lot like an engineer. Apparently, Google expects their employees to be highly quantitative and highly analytical as well as highly capable of dealing with too many data all at the same time. During the interviews, an applicant must also be able to demonstrate his skill or capacity by writing codes, intelligently analyzing case studies and brain teasers and solving algorithmic problems on the spot. Also, Google is searching for applicants who are highly practical and are capable of making something out of nothing that people can make use of. The Google Interview Process Since Google is known to be the ultimate recruitment and selection machine, its interview processes are also the most grueling experiences an applicant could ever have. Usually, the interviews begin using the telephone. Once the phone interviews conducted have been successful, the applicant would be scheduled by the recruitment officer and be invited for a series of five to ten interviews in one day with ten different people. For some people who have successfully undergone this process, they described it as the most excruciating employment experience of their lives as a lot of mental gymnastics were necessary to prove your skills (Kopytoff, V., 2005). There were many instances when the applicants were asked to write codes, brain storm, role play or solve mathematical equations on the spot just to prove that they are highly-skilled and competent. In other instances, the applicants are even tested of their marketing skills even though the position an applicant is applying for is highly technical. The interviewers seem to have control and power over the applicants letting them do everything just to prove that they are worthy for the position. Common questions involved computer network problems, Java programming and algorithms by which Google is known for. Moreover, other applicants can rate and share comments on another applicant which Google can track and use as another basis for hiring or not hiring an applicant. Overall, the process was a lengthy, tedious and nerve-wracking experience which can possibly traumatize anyone whose dream is to work for one of the most prestigious companies in the world. Nevertheless, the perks and benefits are limitless and are more than enough to compensate for such a tough employment experience.

Self Evaluation for Decision Making

From: Kayayetta Dukes To: Lana Lincoln Subject: Self Evaluation January 17th 2012 Dear Mrs. Lincoln, Here is my yearly self-evaluation report about the managerial decisions I have made regarding the restaurant’s employee retention issues we face. As we have previously discussed at meetings our employee retention ratio to turnover is fairly poor for a restaurant. I think many establishments face this challenge of retaining good employees and there are several reasons that are to blame for the high ratio. I feel if we didn’t implement these criteria it would snowball and grow into bigger problems so it seemed a no brainer to waste no time in starting this makeover. I’ve come up with a game plan to drastically reduce our turnover rate so we can focus on other issues that warrant our attention in the process of making the restaurant number 1 in all aspects possible. Our major issue at the restaurant is that our employee retention rate is around 15% which leaves our turnover rate at an out of control 85%. With most of our employees being constantly replaced its hard for our staff to have a sense of cohesion, team pride, and stability. My criteria with this challenge was to create a sense of loyalty with the staff, make them feel like they are a part of a big family; show them that this job can be a long-term career and that we want to promote from within. Weighing these criteria helps me figure which are most important in reaching our overall goal of reducing our turnover rate. The numeric value of 5 will count as most vital in accomplishing our goal and 1 will represent the criteria that can be put on the back burner until the 5’s are implemented and in force. Communicate managements’ goal to promote from within 5 * Reward full-time and part-time employees for length of service 1 * Team-building exercises once a month 1 * Create an employee suggestion box 5 * Revamp scheduling to create more convenience 5 Although I feel strongly about my above solutions I’ve created a few alternatives that could possibly work just as well. My first alternative idea would be to mandate training classes for al l employees. This plan would include training on customer service skills, teamwork strategies, and personal growth. Another alternative would be to mandate employee events to reward good service and promote togetherness. My final solution would be to crack down on the team with serious consequences for being late, missing shifts, or receiving customer complaints. This method would consist of writing repeat offenders up and firing them after so many to show we want to employ and keep worthy employees and we will not tolerate less. To rate these alternatives I used a score of 10 for the best and a 5 for the ones that I have reservations about. * Mandated training classes for all employees. 10 Mandated after work employee events to promote team cohesion. 5 * Rid the restaurant of employees who aren’t doing a good job. 5 I carefully considered these alternatives before making the optimal decision of sticking with the original plan plus including the first alternative to have a fail proof way of getting a serious hold on our retention rate. I did encounter problems completing the challenge thoug h. This included resistance from employees who were reluctant with accepting change. Also we had issues with scheduling for additional trainings and after work events to work on team cohesion. I overcame these hurdles by making the trainings available more days to accomidate more employees without conflict, we created the suggestion box and also are now taking a majority vote for the monthly reward meeting in which we will have an open forum about issues that have risen in the previous month as well as to cover progress and future expectations. In conclusion, this project has been widely successful in just these few short months. Our team is working more cohesively and taking teamwork to a whole other level. The suggestion box has been filling up and we have been addressing concerns of our employees which have made them feel their opinion is not only important but wanted. This in return is creating more loyal enthusiastic and eager workers whom are giving great customer service to our guests. I hope you are as satisfied as I am in the team and see the overall difference and growth. Sincerely Floor Manager Kay Dukes Reference: Bazerman, M. H. , & Moore, D. A. (2010). Judgment in Managerial decision making (6th ed. ). Hoboken, NJ: Wiley.

High School Failure Outline Essay

I. Introduction: My high school experience was a failure not a success. A. Every person goes through high school with different influences, creating personal perspectives and experiences. I’ve learned many different things through my high school journey, some positive but more so negative. High school was entirely a negative experience for me, creating a poor view on the rest of the world. B. The main things that hindered my high school experience were my friends, my extracurricular activities, and my laziness. These caused negative influences on my grades, and created a barrier between me and my education. II. Bad choice of friends A. Friends had no drive for school either-I wasn’t able to focus on what really needed to be done. B. Peer Pressure- The pressure of having to impress all my friends was something that affected me negatively. Their wants and desires of me kept me doing things that I didn’t need to get involved in. C. Lack of educational goals- There was no standard set between my friends, or goals that they had. Because of their lack of desired success I had nothing to set my standards upon, therefore keeping me from long term educational goals. III. Extracurricular activities A. Working too much- During high school I put too much time into working playing sports, and dancing, which took away from my education and study time. B. Sports & Dance IV. Laziness A. My personality- Because of my strong willed, opinionated choleric personality my bad choices were even bigger than realized. B. No support and encouragement from parents- Having no support from my parents also made it hard on me in high school. Seeking encouragement is something that every student desires and needs while going through school. C. No goals- When there are no goals set, there is nothing to strive and hope for in the future, creating no drive and longing for success. V. Conclusion A. Through the things that I experienced in high school ruined my perspective on things. B. College has changed my view on my life, and given me drive to finish and be successful.

What the Many Worlds Theory Means in Physics

What the Many Worlds Theory Means in Physics The many worlds interpretation (MWI) is a theory within quantum physics intended to explain the fact that the universe contains some non-deterministic events, but the theory itself intends to be fully deterministic. In this interpretation, every time a random event takes place, the universe splits between the various options available. Each separate version of the universe contains a different outcome of that event. Instead of one continuous timeline, the universe under the many worlds interpretation looks more like a series of branches splitting off of a tree limb. For example, quantum theory indicates the probability that an individual atom of a radioactive element will decay, but there is no way to tell precisely when (within those ranges of probabilities) that decay will take place. If you had a bunch of atoms of radioactive elements that have a 50% chance of decaying within an hour, then in an hour 50% of those atoms would be decayed. But the theory tells nothing precisely about when a given atom will decay. According to traditional quantum theory (the Copenhagen interpretation), until the measurement is made for a given atom there is no way to tell whether it will have decayed or not. In fact, according to quantum physics, you have to treat the atomas if it is in a superposition of states - both decayed and not decayed. This culminates in the famous Schroedingers cat thought experiment, which shows the logical contradictions in trying to apply the Schroedinger wavefunction literally. The many worlds interpretation takes this result and applies it literally, the form of the Everett Postulate: Everett PostulateAll isolated systems evolve according to the Schroedinger equation If quantum theory indicates that the atom is both decayed and not decayed, then the many worlds interpretation concludes that there must exist two universes: one in which the particle decayed and one in which it did not. The universe therefore branches off each and every time that a quantum event takes place, creating an infinite number of quantum universes. In fact, the Everett postulate implies that the entire universe (being a single isolated system) continuously exists in a superposition of multiple states. There is no point where the wavefunction ever collapses within the universe, because that would imply that some portion of the universe doesnt follow the Schroedinger wavefunction. History of the Many Worlds Interpretation The many worlds interpretation was created by Hugh Everett III in 1956 in his doctoral thesis, The Theory of the Universal Wave Function. It was later popularized by the efforts of physicist Bryce DeWitt. In recent years, some of the most popular work has been by David Deutsch, who has applied the concepts from the many worlds interpretation as part of his theoretical in support of quantum computers. Though not all physicists agree with the many worlds interpretation, there have been informal, unscientific polls which have supported the idea that it is one of the dominant interpretations believed by physicists, likely ranking just behind the Copenhagen interpretation and decoherence. (See the introduction of this Max Tegmark paper for one example. Michael Nielsen wrote a 2004 blog post (at a website which no longer exists) which indicates - guardedly - that the many worlds interpretation is not only accepted by many physicists, but that it was also the most strongly disliked quantum physics interpretation. Opponents dont just disagree with it, they actively object to it on principle.) It is a very controversial approach, and most physicists who work in quantum physics seem to believe that spending time questioning the (essentially untestable) interpretations of quantum physics is a waste of time. Other Names for the Many Worlds Interpretation The many worlds interpretation has several other names, though work in the 1960s 1970s by Bryce DeWitt has made the many worlds name more popular. Some other names for the theory are relative state formulation or the theory of the universal wavefunction. Non-physicists will sometimes use the broader terms of multiverse, megaverse, or parallel universes when speaking of the many worlds interpretation. These theories usually include classes of physical concepts that cover more than just the types of parallel universes predicted by the many worlds interpretation. Many Worlds Interpretation Myths In science fiction, such parallel universes have provided the foundation for a number of great storylines, but the fact is that none of these have a strong basis in scientific fact for one very good reason: The many worlds interpretation does not, in any way, allow for communication between the parallel universes that it proposes. The universes, once split, are entirely distinct from each other. Again, science fiction authors have been very creative in coming up with ways around this, but I know of no solid scientific work that has shown how parallel universes could communicate with each other. Edited by Anne Marie Helmenstine

Missouri Compromise essays

Missouri Compromise essays The forefathers of our country had many ideals on the inherent inalienable rights of man, although this did not hold true for all peoples. Our country practiced slavery of the African. The agricultural economy of the south required the labor of slaves to complete their work. The Northwest Ordinance of 1787 outlawed slavery of the current territory of the United States, but after the purchase of the Louisiana Territory and the settlement to come, the question of slavery was once again forced into the political arena of our country.1 The Missouri Compromise would be an effort to once again silence this issue. The articulate speeches of the 16th congress both north and south showed the strong positions held by each side. The defense of slavery in the 1790 1820 period may be characterized generally as being in a state quiescence, only occasionally roused from a passive condition to become articulate. On the other hand, the idea of slavery in the North was just beginning to become formulated, and many northerners were beginning to see slavery as a threat to their institution of government. Thomas Jefferson, a proponent of the natural rights theory, stated that slavery was a cruel war against human nature itself violating its most sacred rights of life and liberty in persons of a distant land.2 While the attitudes of northerners and southerners was not completely one for slavery, and on against, the events of the Missouri debates would bring our country into a new era of a widening schism between North and South with slavery as the main cause. Never before had the South so vigorously defended slavery against the onslaught of northern offense. When the bill was first proposed in 1819 the number of free and slave states was equal at 11. When the debate got underway, Taylor and Tallmadge stated the argument strongly for the restricitonists, and Scott, Missouris territorial delegate, for the right of unq...

Textual analysis of How to watch your brother die Essay

Textual analysis of How to watch your brother die - Essay Example The speaker clearly reveals the issue of homosexual society and the way the outside world view it. The author creates a situation whereby the brother is struggling over the death of his brother, who is sick. The speaker narrates the poem in the first person perspective in order to enable the reader to understand what he is trying to put across. It has been quite along when the speaker exiled the brother because he was a gay, but the speaker receives a call from his lover that his brother is dying. The speaker takes a plane to California in order to meet his brother’s lover. The speaker grieves over the love of his brother, but in the process, fails to understand the lover of his brother and the way she could grief and commit like a wife. Thus, the purpose of the essay is to analyze the possible message the author suggests through focusing on particular strategies employed in the text. Thesis: Lassell attempts to reveal the challenges many people face in an attempt of reaching others across differences, the pain, power of prejudice and homosexuality in the current society. The poem of Lassell explores the challenges that many people or families face, prejudice issues and homosexuality aspects in the current society. First, Lassell presents the poem in a unique way in order to reveal the barriers that disconnected the two siblings from communication. This barrier subsides or ends when the speaker realizes that his brother was suffering from a terminal illness and is about to die. The long lost brotherly love is restored, when the speaker realizes that his brother is about to die, and regrets for shutting him out. This clearly depicts what is happening in the current society because the poem presents controversy between the homosexuality issues and acceptance in the family unit. For instance, traditional families prohibit homosexuality; thus, they view gay people as an outcast and many of them face total exile. The speaker reflects this approach after the f uneral of his brother; thus, the author says, â€Å"Forgive yourself for not wanting to know him after he told you. He did† (Lassell pr.11 line 6). The deep hidden love of the brother reveals the shift in the present society where families attempt to embrace all of their children in an equal loving way regardless of their sexual orientation. The author made the choice of using first person perspective in order to enable the reader to understand clearly the issue of homosexuality and the consequences it contributes. The sonnet is a transformative in the logic that the narrator presents many challenges, painful experience and discomfort of homosexuality in the society. He struggle with the illness of his brother and even moves to Mexico in order to find better drugs. The poem is impressive because it educates the society about the challenges of homosexuality, which contributes to incurable diseases like AIDS. The speaker employs first language perspective in order to capture th e attention of the reader; thus moving the reader to appreciate the dilemma of the speaker. The speaker defines himself in a manner that enables the reader to discover varied challenges through his journey; hence understanding him clearly. The poem of Lassell is a stunning sonnet that captures the attention of the reader because of the textual strategies that the author employed. First, the author reveals the theme of commitment amid two characters including the brother and the

Total Rewards System Proposal Research Paper Example | Topics and Well Written Essays - 1750 words

Total Rewards System Proposal - Research Paper Example Due to the fact that the workers are the core of the business, the industry aims to make its collective achievement around its requirements as well as that of its workers. â€Å"By presenting the total rewards picture, employers gain the flexibility to shape the work experience in different ways at different phases in the company’s life cycle, as well as for different segments of the employee population† (Total Rewards Strategies for the 21st Century, 2012, p.6). Several industries have now begun to understand that they get improved performance from connected and engaged employees. Thus, this new insight has helped them to focus on rethinking their strategies for workers. They are introducing new methods to recognize, connect and maintain the right labor force in order to deliver plans that would entail in the overall development of the business concern. By adopting total rewards strategies, the industries are considering to make amendments in the character of work as well as expectations of workers. Managers have recognized that employee commitment affects the base line. So where reward plans have to be changed, managers are taking benefit of new tools to access improved information in order to take the most apt decisions regarding the human resource of the company. Total rewards strategy is a preparation for assigning reward resources in a way would ensure that the business achieves the organizational goals and objectives. â€Å"The eleme nts of a Total Rewards Program – compensation, benefits, work life balance, performance & recognition and development opportunities – create an environment in the organization which is completely focused on employee engagement. Total Rewards program elements are not mutually exclusive and results in satisfied, engaged and productive employees, who create desired business performance and results† (Total

Faisal -business development of small-scale businesses in saudi arabia Dissertation

Faisal -business development of small-scale businesses in saudi arabia - Dissertation Example A brief scan of the important theories and the challenges to them are as follows: Firm size: According to Schiffer and Weder, the prevailing assumption is that SMEs have more problems than large firms because of their size. The reasons favoring large firms include economies of scale and entry costs; political influence; and greater visibility. Life Cycle vs Age: Masurel & Montfort (2006) analysed the stages in the life cycle of small and medium scale enterprises, in particular in the professional services sector, and distinguishing one stage from the other. Four stages were distinguished – starting; growth; maturity; and decline. First three stages show a diversification in sales, increase in differentiation of labor force, and increase in labor productivity. In the last stage, all these measures decrease. These stages, rather than the firm’s age, are what determine its growth. ... As to innovativeness as a factor in itself, Masurel, et al (2003), Nijkamp (2000) found that the element of leadership fosters creativity in the management of SMEs are determinative of innovative behaviour. Structure: Laforet and Tann (2006) and Tidd, et al. (2001) state that there is a highly significant difference between structure and innovation. This indicates that innovation does not develop well under hierarchical structures, mainly because of high levels of bureaucracy, and flatter SME structures tend to lead to more successful innovative efforts. On the other hand, Wei Xiuli and Juan Zhao (2009) qualifies this, stating that the optimum line structure of SMEs should take into consideration the typical organizational structure of the industry, the maturity of the firm, the specific stage it is in, and other factors that impact on the firm’s performance. Strategic Alliances: Booz, Allen & Hamilton, (n.d.) showed in their studies that SMEs will benefit through the establis hment of cooperative arrangements with other organizations and businesses. Joining forces helps ease expenses by sharing expertise, assets, expenses, and risk without the need for cash, debt or trading equity. In many instances, cooperating groups resort to bartering. Research objectives It is understandable that small and medium scale industries are seldom made the topic of academic research, because of the many factors that are perceived to influence this segment of the business, the studies appear to be fragmented in that so many assumptions are made as to the type of industry and the specifications of the company (high-tech or low-tech, service or manufacture, start-up or mature, mass production or custom designed, and so forth). This study therefore

Problems on the KTM Trains and KRT Buses in Malaysia Essay Example for Free

Problems on the KTM Trains and KRT Buses in Malaysia Essay This is our recommendation report on the problems that frequently face by passengers on the KTM Trains and KRT Buses. Our company is experiencing declining number of passengers for the past six months since February. The unit of tickets sold drops dramatically from month to month since February. Investigations had been conducted and the problems are found out and recommended solution should be carried out to avoid the declining numbers of passengers in the coming days. The problems are identified based on our observations as well as the questionnaire’s results from our loyal customers of both of the transportation vehicles. Procedure In order to investigate the reason of this declining in numbers of users on both transportation, we have created a few questions that may be the reason of declining numbers of user on trains and buses. Next, our group is organized into 2 small group which one group consist of three members to distribute the questionnaires and questionnaires are collect back after the individuals have finished the questionnaires. After the questionnaires are collect back, the result are interpreted and analyzed. Then the findings will be present in term of charts and percentages. Moreover, our group members will also experience the services that provided by both of the transports. First and foremost, one of our group members will pretend as an ordinary passenger in order to observe the behaviors and attitudes of the staffs and workers on duty. We will also check on the punctuality of the transportation by matching the standard time and the actual time of the transports depart and arrive at most of the locations. Findings After all our questionnaires are collect back and we have conduct observation on the behaviors and attitudes of the staffs and workers, we would like to present the reason and factor that causes the decline in term of sales unit of both trains and buses First and foremost, the seats inside of the train are old, dirty and dusty. The seats are badly damaged by the vandalism of irresponsible passengers. Through our observation, we could noticed that some of the seat are drawn by some irresponsible passengers and some of the cushions of the seats have been torn off using sharp equipment. Some of the windows are also full with cracks that probably damage that cause by accident or passengers unmoral action. Secondly, the train-stewards and stewardess did not serve each and every passengers on the train. Only the first and second coaches which is classified as first class coaches of the train’s customers are being served. Although services are provided, we found that the services provided by them are bad. The passengers needs are not fulfilled and most of the first class passengers also claimed that they were ignored most of the time. We also witness that one of the workers is very rude towards an old man and vulgar words are scolded by the workers. Thirdly, most of the passengers at the bus terminal claimed that the buses are not punctual and the buses tends to delay most of the time. We also interview some of the passengers at the bus terminal, they said that the buses delay frequently, and the time period that buses delay are within half an hour to more than one hour. We also interview the worker on duty and found out that some of the reason that cause the buses to delay are technical problem on the buses and traffic jam that happened frequently. Some of the passengers also claimed that although they have sent complain letter to the headquarter of buses terminal, but no improvement or action taken by the upper management. Fourthly, as we also get some information from the regular passengers for the bus, they claimed that bus drivers tends to drive recklessly on the road especially during night time. One of the regular customers added that majority of the drivers’ always exceed the speed limit allowed especially on the hill near Malim Nawar. They increase their speed even though the road is narrow and full of dangerous turn. Besides, some of the driver tends to neglect the safety of the passengers on whether the passenger has safely get off the bus before continue driving the bus. Moreover, there are also some regular passengers of trains claiming that foods are sold only on gold class trains. However, most of the passengers of the gold class trains told us that although foods are sold on the trains, the taste of the food is bad and some of it said that the food is sometime too oily, salty and spicy. They also added that the taste of the food is not only bad, the price of the food are also costly and expensive, they also provide us with some true example, which is a packet of Nasi Lemak usually cost around RM1.50 per packets, however the Nasi Lemak on trains are sold around RM5.00 per packets. There are also some other religions passengers saying that it is inconvenient as the train management restrict that passengers are not allowed to bring any non Halal foods or beverages into the trains as some of them wanted to prepare their own meals in order to enjoyed during the trip. There are also platinum class passenger complaining that it is unfair to platinum cla ss passenger as they pay a high price and extra amount are to be paid if they need food on the trains. Next, there are also trains passengers complaining to us that the prices of the trains are costly and expensive. As it is cost around RM16-RM25 for silver class trains, RM30-RM40 for gold class trains and RM37-RM60 for platinum trains. As the prices of the trains are expensive, most of the citizen of Malaysia claim that they unable to afford to buy the trains ticket. We also aware that there is no extra accommodation are provided for the second class passengers, the accommodation only are provided for first class passenger and platinum class passengers. In addition, there are also some bus passengers complaining that the air-conditioner in the bus are often not working and some of them describe that the buses without a well-function air-conditioner are similar as the passengers are locked in an oven. The passengers said that complained has been made however the bus services still disappoint them all the time. Majority of the bus passengers claimed that they are poor and given no choice to take buses to work and to school. Besides, greater part of the passengers also complaining to us that the coaches provided by the trains are very limited. Most of the passengers need to pack into a coaches although it is full in order not to be late for work or school during the peak hours. Most of the old passengers also complained that the teenagers and adults nowadays do not offer seats to them as they are senior citizen. As part of our interview, most of the female individuals also complained that they are sexually harassed when packing in the trains during peak hours. There are also some of the passengers claiming that the passengers does not give ways to some passengers when they reached their destination and causes them to miss their stations and terminal. This caused them to waste a lot of time and also cause them to waste money to buy another train ticket and at the meantime they also need to pay a total of RM50.00 as it is remedy claim by the train management for some passengers who lost their ticket or did not went down from train when they reached their destination. Recommendations Based on the customers’ questionnaires result as well as the observation from our own staff, we strongly agree that the following steps should be implementing in order to improve the numbers of users on our transportations. We need to: a) Renew the seats of the train and try to motivate customers through posters that it is their responsibility as well to keep the seats’ cushion in good conditions. b) Give a better training to the stewards and stewardess so they have a better performance in servicing the customers on the whole train. c) The company should have more strict regulations on the bus drivers. The drivers who are always late to pick up the customers should be punished by reducing their pay. d) The company should offer talks about the road safety and force all the bus drivers to attend them. It is for the benefits of both passenger and driver himself. Conclusion The survey that had been done by our group as well as observations has proven that the problems stated above reduce the number of passenger to take our transportation. The reason is because of bad customer services and safety not assured.

Australian Broadcasting Commission Essay -- Media

INTRODUCTION ABC is an acronym referring to the Australian Broadcasting Commission established in 1932 and undertook its first radio broadcast on 1 July that 1932. Television broadcasting took place in 1956 and its independent incorporation was in 1983. The SBS refers to the Special Broadcasting Service took its operations first in 1975 and 1980 saw its first television broadcasting. It however became fully incorporated in 1991 as an independent broadcasting corporation. The ABC and SBS became statutory broadcasting bodies that were established through legislation through the ABS and SBS charters. The two charters provides for the specific functions and roles to be played by ABC and SBS. The ABC Charter for instance provides that the ABC should ensure that it provides innovative and comprehensive and innovative services in broadcasting. They should also ensure that in their provision of high standards of entertainment they maintain and reflect the diversity of Australia’s culture and Australian community. Moreover it is mandated to provide educational programs in nature to ensure promotion of musical, performing arts and drama of the Australian people and transmit it to other countries. The role of dissemination of information on news, current affairs and entertainment should be for encouragement of awareness of Australia’s understanding of world affairs and attitudes. The provision of multilingual and multicultural radio broadcasting forms part of the SBS Charter in its role as a national broadcaster. It goes on to provide that television services should be created to inform, educate and entertain all Australians and should seek to reflect Australia’s multicultural society . Moreover specific functions include, contributing ... ...leem, Saed, and Stephen Shellhammer. TV White Space Sectrum Technologies. Florida: CRC Press, 2011. Campbell, Dennis. International Securities Law and regulations. Sydney: York Hill Law, 2007. Conroy, Stephen. ABS and SBS. Australian Government, Sydney: Department of Broadband, Communications and the Digital Economy, 2008. Digital Broadcasting Australia. "SBS chooses 720p High Definition." Digital Broadcasting Australia. Sydney, December 14th, 2006. Grant, Alsadai. Australian Telecommunications Regulation Communications Law Centre. Sydney: UNSW Press, 2004. Murray, Lisa. "SBS caves in over ad breaks." The Sydney Morning Herald, June 2, 2006. Pan, Hui. Asia-Pacific Telecom Monthly Newsletter. Boston: Information Gatekeeper Inc, 2010. Stuart, Cunningham, and Graeme Turner. The Media and Communications in Australia. Singapore: KHL Printing Company Ltd, 2010.

Fate vs. Free Will (Oedipus Rex)

Sophocles creates a world that makes the reader think about the complex and mysterious battle between fate and free will in his play Oedipus The King. To the characters, fate is real and that’s what they believe in. The audience sees that Oedipus is the one making the divisions and altimetry it is himself that leads to his downfall. Apollo, the Greek god of prophecy, intellectual pursuits and pelage, told Oedipus about his tragic future. When we first encounter Oedipus we don’t see any way that he could escape such a tragic down fall. Oedipus is in search of the truth, he does everything in his power, even when every one warns him to stop searching. When he refuses to listen he shows that he does have some sense of free will. There is no oracle that says that Oedipus had to find out about the truth of what has happened. Sadly his stubborn temper lead him to make the bad decisions. When Oedipus goes to Thebes, he is presented with a choice, to become the king or to continue to move on. Oedipus' choice to stay puts him one step closer to fulfilling the prophecy. Oedipus is not forced into marrying Jocasta, this is simply his decision. By the end of the play Oedipus admits to himself and the people of Thebes that it was his choices that lead to his fate. â€Å"Now loathed by the gods, son of the mother I defiled coupling in my fathers bed, spawning lives in the loins that spawned my wretched life. What grief can crown this grief? It's mine alone, my destiny-I am Oedipus! † (Sophocles) Oedipus clearly says that he married his mother, that he was the one who had children with her, and the grief is all his. Even though he may believe that this was his destiny, he takes responsibility for fulfilling it. Oedipus has no trouble seeing the error of his ways. Although Oedipus takes responsibility, he is not the only person to blame. Over all, the blame could altimetry fall on Jocasta and Laius. They were warned that their child was going to have such a future when Oedipus was very little, but instead of having Oedipus killed and actually seeing the proof, they carelessly had the baby pinned on a mountain. Jocasta and Laius never actually made sure that Oedipus was killed. Oedipus references this at the end of the play: â€Å"If I'd died then, I'd never have dragged myself, my loved ones through such hell† (Sophocles) If this play is only about fate that takes control of Oedipus' life, then Sophocles theme was that no man really has free choice, no one can make, then learn from their mistakes. That life is governed by something other than himself. Instead, Sophocles leaves the argument of fate versus free will open for more interpretations. The truth is that Oedipus' choices are what led him to fulfill the prophecy. While Sophocles never directly says, what happens to Oedipus is a result of his own choices, it’s the end of the play is makes you resize that he was responsible for his own actions. Oedipus is responsible for his own down fall. Fate and free will are two completely different ideas that Sophocles is some how able to put into one in this play. As a writer he leaves it up to the reader to interpret the difference between free will and fate. Oedipus is given many chances to make choices, but do to his stubbornness, he is the one who leads to his own down fall.

Debut Albums and Young Man

A Talking Frog An older gentleman was playing a round of golf. Suddenly his ball sliced and landed in a shallow pond. As he was attempting to retrieve the ball he discovered a frog who, to his great surprise, started to speak! â€Å"Kiss me, and I will change into a beautiful princess, and I will be yours for a week. † He picked up the frog and placed it in his pocket. As he continued to play golf, the frog repeated its message. â€Å"Kiss me, and I will change into a beautiful princess, and I will be yours for a whole month! The man continued to play his golf game and once again the frog spoke out. Kiss me,and I will change into a beautiful princess, and I will be yours for a whole year! † Finally, the old man turned to the frog and exclaimed, â€Å"At my age, I'd rather have a talking frog! † The Last Ticket During a busy holiday weekend, a woman who was eight months pregnant went to the railway station to return home to her husband. At the reservation counter, when her turn came, there was only one ticket left.Taking pity on a very old lady behind her in line, she offered her berth to the old lady and sent a telegram to her husband which arrived with a small error: â€Å"Shall be coming tomorrow, heavy rush in the train, ave birth to an old lady. † A Business Loan A businessman walked into a bank in San Francisco and asked for the loan officer. He told the officer that he is going to Europe on business for two weeks and needed to borrow $5,000. The bank officer explained that the bank needed some kind of security for such a loan. So the businessman handed over the keys to a Rolls Royce parked on the street in front of the bank.Everything checked out, and the bank agreed to accept the car as collateral for the loan. A bank employee drove the Rolls into the bank's underground garage and parked it there. Two weeks later, the businessman returned, repaid the $5,000 with interest, which came to $15. 41. The loan officer said, â€Å"We are very happy to have had your business, and this transaction has worked out very nicely, but we are a little puzzled. While you were away, we checked you out and found that you are a multimillionaire. What puzzles us is why would you bother to borrow $5,000? The businessman replied, â€Å"Where else in San Francisco can I park my car for two weeks for only 15 bucks? † A Big Decision A six-year-old boy walked up to his father one day and announced, ‘Daddy, I'd like to get married. His father replied hesitantly, ‘Sure, son, do you have anyone special in mind? ‘ ‘Yes,' answered the boy. ‘l want to marry Grandma. ‘ ‘Now, wait a minute,' said his father. ‘You dont think I'd let you get married with my mother, do you? ‘ Why not? ‘ the boy asked. ‘You married mine. ‘ 100 Penguins A truck driver was driving 100 penguins to the New York Zoo when his truck broke down on the freeway.The driver got out of the cab and was looking at the engine when a second truck driver stopped in front of him and asked if he needed any help. The penguins' driver explained that ne was taking the penguins to the zoo and asked f the other man would take the penguins there. He agreed. Some hours later, the second truck driver drove past the first one, who was still waiting on the freeway for help to come. The penguins, however, were still on the truck! â€Å"l thought I asked you to take those penguins to the zoo,† shouted the first driver. The second replied, â€Å"l did, but I had some money left, so we're going to the cinema now. Supermarket Encounter A young man was walking through a supermarket to pick up a few things when he noticed an old lady following him around. Thinking nothing of it, he ignored her and continued on. Finally, he went to the checkout line, but she got in front of him. â€Å"Pardon me,† she said, â€Å"I'm sorry if my staring at you has made you feel uncomfortable. It's Just that you look Just like my son who Just died recently. † â€Å"I'm very sorry,† replied the young man, â€Å"Is there anything I can do for you? † â€Å"Yes,† she said. â€Å"As I'm leaving, can you say ‘Goodbye mother'? It would make me feel much better. â€Å"Sure,† answered the young man. As the old woman was leaving, he called out, â€Å"Goodbye mother! † As he stepped up to the checkout counter, he saw that his total was $127. 50. â€Å"How can that be? † he asked, â€Å"l only purchased a few things! â€Å"Your mother said that you would pay for her,† said the clerk. Do you deserve to enter heaven? A man died and went to heaven. An angel met him at the Gates of Heaven and said, ‘Before you meet with God, I thought I should tell you – we've examined your whole life, and you really didn't do anything particularly good or bad. We're not sure whether we can admit you into heaven or not.Can you tell us anything exceptional you did that can help us make a decision? ‘ The newly arrived soul thought for a moment and replied, ‘Yeah, once I was driving along and came upon a woman who was being harassed by a group of goons. So I pulled over, got out my tire iron, and went up to the leader of the gang. He was a big, muscular, hairy guy with tattoos all over his body and a ring pierced through his nose. Well, I tore the nose ring out of his nose, and told him that he and his gang had better stop bothering the woman or they would have to deal with me! ‘ ‘I'm impressed,' The angel responded, When did this happen? The man replied, ‘About two minutes ago'. Return my horse! A cowboy rode into town and stopped at a saloon for a drink. Unfortunately, the locals always had a habit of picking on strangers. When he finished his drink, he ound his horse had been stolen. He went back into the bar, handily flipped his gun into the air, caught it above his head without ev en looking and fired a shot into the ceiling. â€Å"Which one of you sidewinders stole my horse?!?!? † he yelled with surprising forcefulness. No one answered. â€Å"Alright, I'm gonna have another beer, and if my horse ain't back outside by the time I finish, I'm gonna do what I did in Texas!

Essay Writing

Essay Writing Essay Writing Essay Writing Essay is one of the composition types in which you should present your ideas on certain topics. In other words, the essay must be well structured, well organized and presented in understandable way. It must have a clear readable interesting style. But, above all, it must consist of your ideas about the given topic, this is the center of any essay.  There are many type of essays: narrative essay, compare and contrast essay, five paragraph essay etc. The first task is to collect information. The material can be taken both form primary and secondary sources. Primary sources are literary texts, the texts you work on. Secondary sources are works of criticism. You can't possibly read too many texts and articles but the more literary texts you read and the more information you have. The key to your essay is the number and quality of your ideas about literary texts. The main aim is to present your point of view. Writing an Essay Your thesis is the main essay point, which consists of one sentence at the end of the introductory paragraph of English essay. This sentence lets the reader know where you are going and why. It's practically impossible to write a good essay without a clear thesis. Before writing an essay make an outline. It helps you to organize all of your ideas. Write at least one sentence to describe paragraph. Now it is time to write essay. A format of academic English essay requires introductory paragraph, body paragraphs and conclusion. Introduction should draw reader's attention, set your main ideas and presentation of your ideas, the main point of the essay.  Body paragraph should have at least three to five paragraphs. The first sentence of each paragraph should somehow be linked to, or contrast with, the last sentence of the previous paragraph. You should present a new idea in each paragraph and provide supporting argumentation. All of the major points in your argument need to be supporte d by specific evidence. Compile a list of brief quotations from other sources along with page references which will be presented as your evidence. Speak to your reader as if he or she are sitting in front of you. In other words, instead of writing an essay, try talking an essay. Conclusion is a brief summary of all points which were presented in the body paragraph. Your are not advised to present new ideas in the conclusion. Conclusion is a last paragraph where you can summarize all your ides. Custom Essay Service Ordering custom essay service at .Com, you receive 100% plagiarism free essay which meets your requirements and exceeds expectations.   All of our writers are experienced and educated, they know how to produce an outstanding paper and are capable of conducting a thorough research.   We guarantee originality of every paper we deliver and provide free plagiarism report.   Being our customer is safe and easy, we put your interests on the first place! Get custom written papers here!

Lumpy Essays - Free Essays, Term Papers, Research Papers

Lumpy Essays - Free Essays, Term Papers, Research Papers Lumpy How did we meet you ask? It wasWell about 3 years ago give or take some months when I had first started school at Applecroft Academy. I remember how awkward he was when he walked into the classroom on the first day of class. IAll remember thinking was that he wasn't going to survive the year here, and i was almost in tears laughing thinking about it. This school was going to chew him up and spit him out. Applecroft Academy for the exceptionally talented. This is where I went. It was the most prestigious art school in all of Ggreat Bbritain. From a young age I i was told this was the place to be, this was the place to work hard to get into. This school picked only the select few, whose families had bred their children in the few prestigious bloodlines left in englandYou needed to be a certain way to get into Applecroft. You had to come from a certain class and economic background. My parents were extremelyvery very influential in my town., Iin fact, my father was the mayor and my moth er had one of the hottest restaurants aroundwas the Hottest chef in town. Now i look back on it, I matched every requirement to getI guess i was a shoe in into the academy, but this kid, tThis outsider. I would forever be confused as to how he got into this school. We called him Llumpy from after about a week an early onset at the school. He was tremendously...large to say the least. He was very overweight and walked with a bit of a waddle. He fat, and came into school so disheveled every day. His uniform was dirt stained and untucked, and his hair was a matted mess. Neither hair nor clothes looked as if itd been washed in weeks. He wasnt Bbritish like everyoneanyone else at the school. To be honest, I i never did find out where exactly he came from. OurMy weirdly awkward relationship started with him one blustery autumn morning out when we were out on the football pitch. Now not to brag, but at this school I wasam very well known for my football abilities. I could rainbow it over anyone's head. Do you think you could teach me how to play? He mumbled as he sautered over to me. He kept his hands in his pockets and his head down. I never learned how to back home. I...I...um well, I stammered tried to hold back my laughter, You know I dont like you right? Can you even dribble?He came up to me and mumbled asking if I could teach him to play. I dont like you, and youre not my friend. I hope you know that. I said to him. He mumbled something else inaudible and stared down at his feet. Hey are you brothers with Lumpy the dunce now? yelled my nemesis Malcolm Terris. He was a firsty like myself, meaning we were both freshman. Our families hadve been rivals for generations I guess, and that hatred has carried over even to now. Malcolm ran over to us laughing. You really are the lowest of the low,. he chuckled to me as he pulled out his phone. He snapped a picture, and then shoved Lumpy to the ground. Still cackling like a hyena, he gave a fake yell. Oh my god I nearly lost my arm in his fat. I walked up and stood threeabout 3 inches from his face looking dead into his eyes. I told him. All this shit youre talking is going to be all the more funny when Ii teach him to beat your arse. I shoved him back, Now let's play some ball why don't we. I walked back and held my arm out for Lumpy to take. This doesnt make you my friend. I hope you know that. I said to him. He mumbled something else inaudible and smiled slightly. But I will teach you to play. From that day on Lumpy stuck to me like some bad jam. I hated it. Stupid fat oafAmericans. I tried to train him, and get him in as best shape as possible, to no

What Is the Average SAT Score

What Is the Average SAT Score SAT / ACT Prep Online Guides and Tips If you've taken the SAT, you're probably curious about how your score stacks up against average SAT scores. There are lots of different ways to look at averages on the SAT. What is the average SAT score overall?How many types of average SAT scores are there? And which averages are important for you? We'll answer all of these questions and more to tell you which SAT average scores actually matter for your future. So what is the average SAT score? That really depends on which group of people you're looking at. Below, we look at national averages as well as averages by gender, ethnicity, family income, high school type, and state. National SAT Average Score According to the College Board's 2018 total group report, the national SAT average scores (for all 2018 high school graduates) are as follows: Evidence-Based Reading and Writing: 536 Math: 531 Total: 1068 As you can see, if you score higher than 1068 on the SAT, you’ll be above the national average and will have scored better than most test takers. If you score less than 1068, however, you'll be below the national average and will have scored lower than most test takers. Bonus: Review how to find the average of a set of numbers for yourself here. Disappointed with your scores? Want to improve your SAT score by 160 points? We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Average SAT Scores by Gender The College Board has also calculated the average SAT scores by gender. These averages are based on members of the class of 2018 who took the SAT. There are two sections on the SAT: Math and Evidence-Based Reading and Writing (EBRW). Each section is out of 800 points and then combined for a total score out of 1600. Gender EBRW Math Total Female 539 522 1061 Male 534 542 1076 No Response 406 374 779 As you can see, males outperform females on Math by 20 points, while females exceed males on EBRW by 5 points. According to a statistical significance test (t-test), the differences in EBRW and math scores here are considered extremely significant (in technical terms, the P value is less than 0.0001, meaning roughly that it is very unlikely these differences are due to chance). The difference between genders in math* test scores has been explored by academic researchers and has been a controversial topic. It should be a goal of the educational system to close this achievement gap between genders. *I looked for research to back up the differences between EBRW scores for students identifying as male vs those identifying as females but was unable to find anything both relevant and peer-reviewed from the last 15 years. We'll update this article with more information as and when it comes out. Average SAT Scores by Ethnicity When registering for the SAT, the College Board gives you the option to specify your ethnicity, with most students opting to share it.Here are the average SAT scores by ethnicity: Ethnicity # of Test Takers EBRW Math Total American Indian/Alaska Native 10,946 480 469 949 Asian 217,971 588 635 1223 Black/African American 263,318 483 463 946 Hispanic/Latino 499,442 501 489 990 Native Hawaiian/Other Pacific Islander 5,620 498 489 986 White 930,825 566 557 1123 Two or More Races 77,078 558 543 1101 No Response 131,339 472 481 954 Total 2,136,539 536 531 1068 Source: Total Group Report 2018 The implications of these results are important to consider. The black-white test score gap, for example, has been researched extensively to try to find the root causes of it. In the other direction, Asians have the highest SAT score averages, which has led some to question whether colleges discriminate against Asians. (Of course, the disparity in sizes of the different groups taking the SAT and socioeconomic inequality also play a key role in creating these differences.) As with gender, reducing achievement gaps between ethnicities is a critical priority for educators. Average SAT Score by Family Income The College Board also allows students to report their family income. Most don’t, but there’s a definite trend among those who do. These averages are from 2016 and based on the old SAT scoring system (out of 2400), as the 2017 and 2018 reports did not release data by family income. Note that on the old SAT, instead of one EBRW score, you got two separate scores for Reading and Writing (each out of 800). Family Income Number Taking Reading Math Writing Total Less than $20,000 124,290 435 453 426 1314 $20,001-$40,000 158,909 465 477 452 1394 $40,001-$60,000 132,182 488 495 471 1454 $60,001-$80,000 115,998 503 509 485 1497 $80,001-$100,000 119,593 517 527 501 1545 $100,001-$140,000 146,434 530 539 513 1582 $140,001-$200,000 98,275 542 553 528 1623 More than $200,000 87,482 569 586 562 1717 No Response 659,426 482 501 473 1456 Source: Total Group Profile Report 2016 As you can see,a higher average score on the SAT is typically associated with higher family income. This is a trend that’s been observed for some time. There are many reasons why those from higher-income families tend to score higher on the SAT- they are likely to attend better schools and have more resources to devote to preparation, to name a couple. This is another key equity issue facing educators. One of the stated reasons for the SAT redesign was to try to make test results less correlated with income, but it remains to be seen if the College Board has been successful. Here are the average scores by income converted to the new SAT score scale for your reference: Family Income Math (New) EBRW New Total Less than $20,000 490 480 970 $20,001-$40,000 510 510 1020 $40,001-$60,000 530 540 1070 $60,001-$80,000 540 550 1090 $80,001-$100,000 560 570 1130 $100,001-$140,000 570 580 1150 $140,001-$200,000 570 590 1160 More than $200,000 610 620 1230 No Response 530 560 1090 Average SAT Score by School Type Average SAT scores also differ by school type. Again, these averages come from 2016 and use the old 2400-point SAT scale (the 2017 and 2018 reports did not release information for school type). School Type Reading Math Writing Total Public 487 494 472 1453 Religiously Affiliated 532 537 525 1594 Independent 530 579 536 1645 Other or Unknown 491 580 498 1569 Source: Total Group Profile Report 2016 As you can see, students at independent schools have the highest averages, followed by those at religious private schools, other or unknown schools, and finally public schools. This trend is unsurprising sinceprivate school attendance is typically expensive- certainly more expensive than public school! Thus, the pattern here is clearly correlated with income, which we already saw made a big difference in average SAT scores. Educational achievement is an incredibly complex issue, with environmental, social, and economic factors all at play. Reducing achievement gaps by gender, ethnicity, and income is a big priority for educators. See below for the converted average scores for your reference: School Type Math (New) EBRW New Total Public 520 540 1060 Religiously Affiliated 560 590 1150 Independent 560 590 1150 Other or Unknown 520 550 1070 Average SAT Score by State Below, I’ve given the 2018 average SAT scores by state (as well as for Puerto Rico, the US Virgin Islands, and Washington, DC). State # of Test Takers EBRW Math Total Alabama (6%) 2,878 595 571 1166 Alaska (43%) 3,334 562 544 1106 Arizona (29%) 20,188 577 572 1149 Arkansas (5%) 1,591 592 576 1169 California (60%) 262,228 540 536 1076 Colorado (100%) 58,790 519 506 1025 Connecticut (100%) 44,700 535 519 1053 Delaware (100%) 11,055 505 492 998 District of Columbia (92%) 4,985 497 480 977 Florida (97%) 176,746 522 493 1014 Georgia (70%) 74,240 542 522 1064 Hawaii (56%) 7,880 550 549 1099 Idaho (100)% 20,484 508 493 1001 Illinois (99%) 145,919 513 506 1019 Indiana (67%) 48,962 546 539 1086 Iowa (3%) 994 634 632 1265 Kansas (4%) 1,419 633 631 1265 Kentucky (4%) 1,925 630 618 1248 Louisiana (4%) 2,027 615 595 1210 Maine (99%) 14,310 512 501 1013 Maryland (76%) 48,040 545 535 1080 Massachusetts (80%) 59,382 562 563 1125 Michigan (100%) 115,281 511 499 1011 Minnesota (4%) 2,464 643 655 1298 Mississippi (3%) 806 630 606 1236 Missouri (4%) 2,420 633 629 1262 Montana (10%) 952 606 592 1229 Nebraska (3%) 688 629 623 1252 Nevada (23%) 5,588 574 566 1140 New Hampshire (96%) 14,834 535 528 1063 New Jersey (82%) 84,672 547 547 1094 New Mexico (16%) 3,225 552 540 1093 New York (79%) 162,551 534 534 1068 North Carolina (52%) 54,987 554 543 1098 North Dakota (2%) 148 640 643 1283 Ohio (18%) 22,992 552 547 1099 Oklahoma (8%) 3,337 541 521 1062 Oregon (48%) 17,476 564 553 1117 Pennsylvania (70%) 96,740 547 539 1086 Puerto Rico 3,783 512 481 993 Rhode Island (97%) 10,161 513 505 1018 South Carolina (55%) 25,390 547 523 1070 South Dakota (3%) 260 622 618 1241 Tennessee (6%) 4,181 624 607 1231 Texas (66%) 226,374 520 512 1032 Utah (4%) 1,425 618 612 1230 Vermont (64%) 4,323 565 554 1120 Virginia (68%) 61,576 567 550 1117 Virgin Islands, US 635 490 445 935 Washington (69%) 48,574 543 538 1081 West Virginia (28%) 5,058 513 486 999 Wisconsin (3%) 1,923 641 653 1294 Wyoming (3%) 169 633 635 1257 Source: The College Board There's a lot of variation in average SAT scores by state. This is due to a lot of factors, but one big one is whether or not the state requires all public school students to take the SAT. In these cases, scores tend to be lower because even students who might not typically take the SAT (or prepare for it) musttake it in school. By contrast, in states where the SAT is not required, students who take the SAT take it specifically to prepare their college applications. As a result, the subsample of students who take the SAT will, in general, be more prepared and get higher scores. For more info on this topic, check out our complete guide to average SAT scores by state. What Average SAT Scores Really Matter for YOU? While we've gone through a lot of interesting SAT data based on gender, ethnicity, family income, school type, and state, most of it won’t be particularly relevant to your own interests and goals. The truth is, what SAT score you need depends entirely on the schools you're applying to. The average SAT scores that matter most for you are the averages for the colleges you’re interested in. If you can score above a school's average SAT score, you'll have a far better chance of getting in. But what score should you aim for specifically? The score you need to hit to give yourself your best chance of admission is your SAT goal score. We explain more about how to find this in our article onwhat makes a good SAT score. Briefly, though, here's what you'll need to do: on a chart, record the 25th and 75th percentile SAT scores (i.e., the middle 50% or average range) for each of the schools you're applying to. Once you've filled everything out, look for the highest 75th percentile score to getyour goal score. Hit this score on test day, and you'll have a great shot at getting into your dream school! What's Next? Not sure whether you should take the SAT? Here are 10 reasons to consider taking the test. Want to know the average SAT scores from past years?Maybe you want help predicting your own SAT score, or are wondering whether there's a minimum SAT score requirement for college. Need help preparing for the SAT? Then check out our total guide to studying for the test. We also have a one-month cramming planandsome tips for balancing your test prep with school! Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today!